Privacy policy
This Privacy Policy describes how whippduk.co.uk (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site or book a service at our physical location:
Unit 16 Riverside Works, Riverside Road, WD19 4HY, Watford
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at:
admin@whippd.uk
Collecting Personal Information
When you visit the Site or make an appointment for a service, we collect certain information about your device, your interaction with the Site, and any information necessary to process your purchases or booking. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.”
Device Information
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Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
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Source of collection: automatically, via cookies, log files, web beacons, tags, or pixels
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Disclosure for a business purpose: shared with our processor Shopify
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Personal Information collected: browser version, IP address, time zone, cookie data, pages/products viewed, search terms, interaction with the Site
Order & Booking Information
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Purpose of collection: to provide products or services, process payment, confirm appointments, issue invoices/order confirmations, screen for fraud, and communicate with you about products or services
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Source of collection: collected directly from you
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Disclosure for a business purpose: shared with Shopify, Facebook, Evri (formerly Hermes)
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Personal Information collected: name, billing/shipping address, payment information, email, phone number, booking details, vehicle information (if applicable)
Customer Support Information
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Purpose of collection: to provide customer support
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Source of collection: collected from you
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Disclosure for a business purpose: may be shared with third-party service providers strictly for support-related services
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Personal Information collected: name, email, phone number, message content, and booking/order reference
Additional Uses of Personal Information
We may also use your information to:
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Manage and confirm workshop-based appointments
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Prepare for scheduled services (e.g., parts, time allocation)
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Improve the safety and efficiency of our in-person services
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Comply with legal obligations or resolve disputes
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Safeguard against fraudulent activity
Sharing Personal Information
We share your Personal Information with service providers (e.g., Shopify, Facebook, logistics providers) to help us provide our services and fulfill contracts.
We may also share your Personal Information:
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To comply with legal or regulatory obligations
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To respond to lawful requests from authorities
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To protect our rights, customers, or others
Behavioural Advertising
We use your Personal Information to provide you with targeted advertising and relevant marketing communications. For example, we use:
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Google Analytics – see Google Privacy Policy and opt-out
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Advertising networks like Facebook and Bing
You can opt out via:
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Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
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Or the DAA opt-out: https://optout.aboutads.info/
Lawful Basis
Pursuant to GDPR, we process your information under the following lawful bases:
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Your consent
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Contract performance
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Legal obligations
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Vital interests
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Public interest
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Our legitimate business interests
Retention
We retain your Personal Information for as long as needed to fulfil the purposes for which it was collected, or as required by applicable law, unless you request deletion.
Your Rights (GDPR & CCPA)
As an EEA or California resident, you have rights including:
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Accessing your Personal Information
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Requesting correction or deletion
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Objecting to automated processing or profiling
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Porting your data to another provider
Contact us at the address above to exercise your rights.
Cookies
[Cookie details unchanged—ensure Shopify’s list is up to date]
Do Not Track
We do not respond to "Do Not Track" browser signals due to lack of a consistent industry standard.
Protecting Your Data
We store and manage your data using secure systems. All payment information is handled through trusted, PCI-compliant third-party processors. We take appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or service offerings. Updates will be posted on this page with a revised effective date.
Complaints
If you're not satisfied with our response to your request or complaint, you have the right to lodge a complaint with your local data protection authority.
UK users may contact the Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/